In recent times, we have undoubtedly seen a
fundamental shift in how businesses, from the smallest to the largest, operate and
engage. The Internet and mobile technology explosion, as well as the endless
ways that they can be used in the business world, has seen more companies start
their global operations much earlier than possible a few years ago.
Ten years ago, it was the norm for companies to
follow the traditional growth curve from starting small with a focus on an
underserved, local market before they could grow internationally. This decision
was influenced by the fact that the companies had to depend on the local
manufacturing, supply chains, and locally known costs, making it expensive to
establish international ones right at the beginning.
